《广告狂人》第一季大结局的剧情里，don为一个能连续播放幻灯片的幻灯机提案，提案的时候，他一边向客户放映着自己和家人的照片，里面是他和妻子、儿子以及女儿之间点点滴滴的曾经，快乐而富有怀念的感伤，一边对在座的诸位讲了下面一段话，成功地让客户不再考虑其他诸如DDB这样的大公司。

Technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash. If they have a sentimental bond with the product. My first job I was in-house at a fur company. This old pro copy writer. A Greek named Teddy. And Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. But he also talked about a deeper bond with a product. Nostalgia. It's delicate but potent. （Switch it on.） Teddy told me that in Greek, nostalgia literally means, 'the pain from an old wound.' It's a twinge in your heart, far more powerful than memory alone. This device isn't a spaceship, it's a time machine. It goes backwards and forwards. And it takes us to a place where we ache to go again. It's not called 'The Wheel.' It's called 'The Carousel.' It lets us travel the way a child travels. Around and around and back home again. A place where we know we are loved.

—the follow was translated by run&young 以下由叔儿三简译——

技术就像一场一闪而过的闪念，只有人们将产品和内心深处的某些感动联系起来，人们才会被那些一闪而过的闪念所打动。

我的第一份正式工作，是在一个皮草公司，老板teddy是一位有些年纪的文案，希腊人，他告诉我广告最大的创意就是“创新”，它创造或者激起一种内心深处的渴望，让人心里发痒，你只要轻轻地将你的产品像止痒液一样，放在那里就行了。

然而，他还告诉我，产品应该与内心有一种更紧密的关系：怀念。怀念细腻、柔软、脆弱不堪，但能激起有力的共鸣，就像你会突然被某种莫名的情感击中一样。Teddy给我讲，在希腊，怀念还有一个诗意的名字，叫“过去伤口上的痛”，它是内心深处的阵痛，比孤独的记忆更打动人心。我们的产品不是太空船，它是多啦A梦的时光机，它在过去和未来之间来回穿行，它也会再次将我们带到我们所渴望的那个地方，它不应该叫“轮子”，它是“旋转木马”，它载着我们像孩子那样旅行，转啊转啊，然后回到故乡，那个我们深深爱着，以及被爱着的地方。